JUMP START to Success in Selling PEO
Available only on Compact Disk
Clay Kelley is the most published author of books and articles
on selling in the HRO industry. If you want to sell the true
value of professional employment, JUMP START will be your
guide. Jump Start covers everything you need
to Jump Start a successful career:
• Qualifying your prospect
• Explaining the co-employment concept
• Building trust and rapport
• Identifying the prospect’s needs and wants
• Ascertaining the prospect’s current HR costs
• Getting the information you need to underwrite a proposal
• Closing the sale
Techniques and strategies contained in JUMP START:
• The advisor vs. sales approach
• The best prospects to target
• Why businesses need PEO
• The best way to communicate your value proposition
• The Professional Employment Value Added Sales System (PEVASS)
• Asking effective open-ended questions
• A complete, professional proposal request
• A system for getting the prospect’s costs
• The best strategies for closing the sale
• Effectively dealing with prospect’s advisers
• Prospecting and lead generation strategies
• Dancing with objections
• Strategies for selling when your fee is higher than the
client’s current costs
• What you need to know about:
Human resources and labor laws
Workers’ compensation
Employee benefits
Payroll administration and taxes
JUMP START is only on compact disc.
Click here to order JUMP START through our exclusive distributor,
the National Association of Professional Employer Organizations.
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